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The Forevermark promise means not only that each Forevermark diamond is beautiful and rare but also that it has been responsibly sourced. The Forevermark responsible sourcing standards apply throughout the entire journey of a Forevermark diamond, ensuring that each Forevermark diamond can be given or worn with pride. Forevermark is proud to lead the industry with regard to responsible sourcing. 


Forevermark has established various business, social and environmental benchmarks that must be achieved by all of our mining sources. These are assessed firstly via the country of origin, followed by the individual diamond mining company. Forevermark selects eligible countries based on a number of variables, including Kimberley Process membership, a positive and proven human rights record, a stable and acceptable political climate, and a stable and acceptable socio-economic situation.

Once a country has been determined eligible, Forevermark then examines the individual diamond mining company. The company must meet a number of specific criteria such as, for example, listing on a reputable stock exchange. Forevermark also assesses the actual operations of each mining company, examining the key areas of company management and employee welfare in terms of safety and security, as well as benefits such as training and education.

It is an important element of the Forevermark promise that our diamonds are sourced from mines that not only comply with our strict political, financial, social and environmental requirements, but also actually benefit the communities in which they are operating. To assess this, Forevermark analyzes the impact on the local area, investigating areas such as health, education and training, investment in the local community infrastructure, and best practices regarding the local environment and ecology.

Forevermark diamonds come from mines in countries such as Botswana, Namibia, South Africa, Australia and Canada.


Forevermark sources rough diamonds from mines that operate with consideration for the environment. For example, almost 200,000 hectares of land around the mines operated by the De Beers Group of companies from which Forevermark purchases some rough diamonds, are set aside for conservation- an area five times larger than the mining footprint and equivalent to two-thirds the size of Yosemite National Park. In Botswana, Jwaneng mine operates a 17,000 hectare Game Park, which is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation in Botswana. Orapa mine has established a Rhino sanctuary reserve which will protect the animal and create sustainable tourism.


Water scarcity is a global issue. Many of the mines from which Forevermark sources diamonds actively work to reduce their water footprint. De Beers Marine Namibia vessels, which mine diamonds off the coast of Namibia, do this by using seawater for processing. They also use desalinated water for domestic freshwater requirements on board the vessels. At the De Beers group of companies’ South African mines, reused and recycled water makes up approximately 50% of the total freshwater foot print.


Just as a Forevermark diamond can only come from an approved mining source, it can only be cut and polished by an approved Forevermark Diamantaire. These Diamantaires are not only chosen for their superb craftsmanship but also must adhere to Forevermark’s business, social and environmental standards. Learn more about how these partners are giving back.


Established in India in 1969, Forevermark Diamantaire Venus Jewel is renowned for its ethical values. The company contributes to the Engineering College in Seurat and the Gujarat Government’s Girl Child Education Fund as well as trusts operating schools in tribal areas. It also has a history of providing direct relief and partnering with both Government and Non-Government Organizations following natural disasters.


Forevermark Diamantaire Schachter and Namdar employ a high proportion of disabled diamond artisans at its polishing house in Namibia, a country where 99 percent of disabled people are unemployed. Schachter and Namdar employ a team of hearing-impaired people, as well as a team of wheelchair users. Not only did the company modify all the equipment and machinery to accommodate the employees’ wheelchairs, it also bought and modified a vehicle to help them get to work.


Shrenuj, a Forevermark Diamantaire with over 100 years’ experience in the diamond industry, was granted a Botswana manufacturing license in 2009. Speech- and hearing-impaired people from the local community have been trained in diamond polishing and now make up over 30 percent of Shrenuj Botswana’s workforce.


In order to ensure the diamond has been carefully cared for at every step of its journey, we only work with Authorized Forevermark Manufacturers and Jewellers who comply with our integrity standards. For example, Forevermark Manufacturers and Jewellers must treat their employees fairly, in accordance with local and international regulations, and ensure that they do not cause a significant adverse effect on the environment.


Our Diamantaire partners are tested by leading third party auditors on an annual basis, principally Société Générale de Surveillance (SGS), the largest independent third party auditor in the world and a specialist in ethical supply chains. Additionally, the Pipeline Integrity process was written in conjunction with the highly respected British Standards Institution (BSI), which continues to endorse the process through regular reviews.


Every single Forevermark Diamantaire must apply Forevermark’s proprietary Pipeline Integrity Standard, a track and trace manufacturing process that is the foundation of the Forevermark responsible sourcing promise. This process ensures that each Forevermark diamond is continually tracked, so that we can be sure it has come from an approved diamond mining source. 

This means that diamonds which are eligible to be inscribed as Forevermark are kept separate from all other diamonds throughout the supply chain, from the rough source to the polished diamond. At every single point in the manufacturing process, every diamond that will become a Forevermark diamond must be identified clearly, both physically (for example, in different colored containers) and in documentation.