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t’s a Long Journey to Become The One | Forevermark


Less than one percent of the world’s diamonds are worthy of becoming Forevermark

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Behind the scenes

The new Forevermark campaign parallels the Forevermark diamond journey and man’s quest for true love through a spectacular story of human endeavor. Step behind the scenes.

Just 1/5000th the width of a human hair, the inscription can only be seen through a Forevermark viewer, at an Authorised Forevermark Jeweller. The unique identification number is also recorded on the personalised Forevermark Identification card that accompanies each diamond.

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Register Your Diamond

All Forevermark diamonds can be registered on to store your unique identification number and diamond details, providing reassurance that your diamond is uniquely yours.


Each Forevermark diamond undergoes a journey of rigorous selection. This is why less than 1% of the world’s diamonds are worthy of the Forevermark inscription. The unique inscription is assurance that every Forevermark diamond meets our exceptional standards of beauty, rarity and responsible sourcing. Only a Forevermark diamond can live up to the promise of forever.


Through our experience, expertise and rigorous selection process, Forevermark goes beyond the standard 4Cs to select only the most beautiful diamonds. Less than 1% of the world’s diamonds become Forevermark – a diamond to treasure forever.

Masters in the art of selection, experts at the Forevermark Diamond Institute scrupulously verify that each diamond meets Forevermark’s exacting quality criteria.

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Beyond the 4Cs

Forevermark go beyond the standard 4Cs, individually selecting diamonds against additional rigid criteria to ensure that only the most beautiful diamonds can become Forevermark.

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Your Grading Report

A Forevermark Grading report, produced by expert gemologists, can be requested with your inscribed diamond. The report features the unique identification number inscribed on the diamond, a bespoke security hologram, and an accurate blueprint of the Cut, Colour, Clarity and Carat of each diamond.


Through technical innovation and a legacy of craftsmanship, the diamond is brought to life. Here, the diamond’s true beauty is unleashed. Forevermark demands that each diamond is cut and polished to the highest standard, sculpting a masterpiece every time.

Forevermark demands only the very highest in cut criteria. Master craftsmen must devote consummate artistry and precise expertise to producing a diamond of Forevermark calibre, unleashing the utmost fire, brilliance and scintillation.

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In its rough form, the diamond is carefully selected by experienced diamond sorters, amongst a sea of colour and an expanse of shapes and sizes. Here the diamond is separated from lesser gems, where it continues on its journey to become Forevermark.


Drawing on vast experience, diamond sorters masterfully assess the distinct characteristics of each rough diamond to ascertain those of the potential Forevermark quality.

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From the very start, each Forevermark diamond must pass stringent tests. Rough diamonds are only sourced from a handful of selected mines that are required to uphold high business, social and environmental standards. The same high standards of integrity must be upheld throughout the entire journey of a Forevermark diamond, from rough to polished state.

Each Forevermark diamond is not only beautiful and rare, but also responsibly sourced. Our responsible sourcing standards apply throughout the entire journey of a Forevermark diamond, ensuring that it can be given or worn with pride.

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Our Values

Our commitment to responsible sourcing is built upon integrity, opportunity for women and environmental stewardship. These are the values that underpin the inscription on every Forevermark diamond.


Every Forevermark diamond is nearly as old as the earth itself. A natural miracle over 3 billion years in the making is slowly forged into character by the shifts deep beneath the Earth. Waiting to be discovered and brought to light, a diamond is forever.

Diamonds are nearly as old as the earth itself. They were formed billions of years ago from carbon, which crystallised under enormous pressure and high temperature below the earth’s surface.

104 carat Forevermark diamond

The largest diamond to meet Forevermark’s exacting standards of beauty, rarity and responsible sourcing took three years to cut and polish. The diamond was given a bespoke inscription number, 20090950755, chosen to signify the recovery date (200909) and the carat weight (507.55) of the rough diamond.

A Diamond’s Home

Diamonds are typically discovered in kimberlite, a heavy, dark-coloured, igneous rock. Kimberlite is found in vertical structures, termed ‘pipes’. It gets its name from the town of Kimberley, South Africa, where diamonds were first discovered and are still mined today.

Join the journey

Follow us on facebook and instagram and tell us who or what you would travel to the ends of the earth for, using hashtag #TheOne.

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