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Annie Griffiths - Defining Forever | Forevermark

Annie Griffiths

Defining Forever

Forever to me means something bigger than the individual. Forever is what we are determined to save, what we are determined to value. It’s a spirit of thinking into the future.

Annie Griffiths, one of the first women photographers to work for National Geographic, gives us an insight into her definition of Forever.

Having photographed and worked in nearly 150 countries during her illustrious career, Annie Griffiths has an enlightened understanding of the world and the importance of its conservation. It’s something she is passionate about beyond her job, it is ingrained in her life. This passion for conserving the natural world is an inspiration to Forevermark, and runs parallel to our own commitment to responsible sourcing.

Griffiths’ work has appeared in LIFE, Geo, Smithsonian, Fortune, Merian, Stern, and many other publications. With author Barbara Kingsolver, she produced Last Stand: America’s Virgin Lands, a book celebrating the last pristine wilderness in North America. Proceeds from the book have raised more than a quarter of a million dollars for grassroots land conservation.

In addition to her magazine work, Griffiths is deeply committed to photographing for aid organisations around the world. She is the Executive Director of Ripple Effect Images, a collective of photographers who document the programs that are empowering women and girls throughout the developing world, especially as they deal with the devastating effects of climate change.

For Griffiths, Forever means looking forward to the future, and making a conscious effort to change things for the better. Conserving what is precious to us, for generations to come. 

Explore the conservation work that Forevermark do as part of the De Beers Group of Companies, working towards protecting our Forever, through the lens of Annie Giffiths.


Defining Forever

Find out what Forever means to inspirational artists, designers, performers and creatives from all around the world whom we have had the pleasure in collaborating with. 

Now, Forever

We are believers in Forever. Through the twists and turns, the ups and downs, everyone goes on a different journey towards true love. Every step you take now, is a step towards your Forever.