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Empowering Women | Forevermark | Forevermark

For Women. Forever.

For Women. Forever.

Forevermark, as part of the De Beers Group of Companies, and as part of our corporate social responsibility,  supports many women through their rewarding careers as miners, geologists, engineers, trainers, expert craftspeople, managers and support staff. Others provide us with essential products and services, from logistics to expert consultancy. 


The De Beers Group of Companies is committed to ensuring that it brings benefits to women and their families in diamond-producing countries in particular, such as South Africa, Canada, Botswana and Namibia, including better healthcare and education, valuable career opportunities and professional training.

WOMEN IN FOCUS: Diamantaires

Watch some of the talented women who cut and polish Forevermark diamonds. 

WOMEN IN FOCUS: Alice Mandiwana, engine driver

Meet Alice, a trailblazing driver of huge trucks at Venetia Mine. 


Good healthcare and education are essential for the social and economic development of local diamond-producing communities, and particularly for women. The De Beers Group of Companies therefore helps to provide healthcare and education for its employees working in these communities, as well as their families and other local inhabitants. The hospitals at Orapa and Jwangeng mines in Botswana are run in partnership with Botswana’s Ministry of Health, and double as district hospitals.

The De Beers Group of Companies has long been committed to protecting its employees and other local inhabitants of diamond-producing areas from HIV, AIDS and associated illnesses, such as tuberculosis, the consequences of which can fall heavily on women. The De Beers Group of Companies protects all of its employees and their family members through a free and highly effective program of prevention, treatment and support.

The De Beers Group of Companies uses a similar partnership model for education in Southern Africa, where its schools accept students from the surrounding areas, regardless of whether or not their parents work in mines operated by The De Beers Group of Companies. In South Africa, for example, more than 3,000 students have benefited from the Khula Weekend School – previously known as the Khula Saturday School – set up to help children aged between 15 and 18 prepare for a professional career or higher education. Boosted by an outstanding academic record, the school recently expanded with new centers in Soweto (University of Johannesburg), Vanderbijlpark (Vaal University of Technology), and Alldays and Musina in Limpopo.


Meet Sophia Mphuthi, a beneficiary of the Zimele Fund and founder of the Excellence Driving Academy in Kimberly, South Africa.

WOMEN IN FOCUS: Mercy's Farm

Meet Mercy, a Zimele Fund beneficiary running her own farm in the tiny village of Nwanedi in South Africa's Limpopo Province. 


Forevermark also supports the De Beers Group of Companies’ various initiatives to help women become successful entrepreneurs in their own right, with the assistance of  development funds like Zimele in South Africa and Namibia, and Tokafala in Botswana (“Zimele” means “stand on your own two feet” or “be independent”). These programs provide people in diamond-producing communities with the funding and mentoring they need to grow their own businesses.


Diamond Empowerment Fund Students


Forevermark is proud to partner with the Diamond Empowerment Fund, a global organisation that helps to provide valuable leadership and entrepreneurial skills to young people in diamond producing communities.

Discover more about the Diamond Empowerment Fund here.

Protecting Nature's Treasures

Forevermark, as part of The De Beers Group of Companies, is committed to the preservation and protection of habitats, their species and the wider natural world. 

The Mark of Integrity

At the heart of every Forevermark diamond lies an enduring commitment to integrity. We ensure that each Forevermark diamond is natural, untreated and conflict free.