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Protecting Nature's Beauty | Forevermark | Forevermark

Protecting Nature's Treasures


Forevermark diamonds embody the beauty, perfection and infinite variety of nature. As part of the De Beers Group of Companies, we support the numerous initiatives run by The De Beers Group of Companies which honour this deep connection by protecting landscapes and ecosystems throughout the diamond-producing regions of Southern Africa and Canada.

For every acre of land used for mining by the De Beers Group Companies, five acres are dedicated to the conservation of nature. In total, the De Beers Group of Companies sets aside around 422,018 acres of land around its mines, including a 42,000-acre game park around the Jwaneng mine in Botswana, home to more than 1,700 animals and a field unit for Cheetah Conservation.

The De Beers Group of Companies has long been dedicated to wildlife conservation in southern Africa, some of the world’s  most biologically diverse areas. It is here that The De Beers Group of Companies has its oldest roots and where it owns and co-funds The Diamond Route, a series of seven beautiful, protected destinations around The De Beers Group of Companies’ traditional areas of operation. Here, as elsewhere, the De Beers Group of Companies requires that legally designated protected areas and key biodiversity sites be respected, and that there be no mining in World Heritage Core Areas.


Click here to take a virtual tour of The Diamond Route. 


The De Beers Group of Companies is proud to be a co-signatory of the UN Global Compact CEO Water Mandate (2009).

In 2013, De Beers in South Africa co-founded the National Biodiversity and Business Network (NBBN) and the Endangered Wildlife Trust to help and encourage other businesses to protect local wildlife and their habitats.

The De Beers Group of Companies also collaborates on local projects, such as WWF South Africa's wetland restoration project in the Sand River basin, Limpopo.

Discovering the Source with Waris Ahluwalia

Before embarking on a project to create jewelry showcasing Forevermark diamonds, designer Waris Ahluwalia wanted to go to the source to see where they come from. View our video of Waris as he follows the amazing journey of a Forevermark diamond.

The Mark of Integrity

At the heart of every Forevermark diamond lies an enduring commitment to integrity. We ensure that each Forevermark diamond is natural, untreated and conflict free.

For Women. Forever.

We believe that thriving, sustainable economies not only benefit from, but require the full and equal participation of women; and that it is every woman’s right to make such a contribution. Forevermark, as part of The De Beers Group of Companies, supports women entrepreneurs and their businesses and contributes to the provision of good quality healthcare and education.