BEYOND THE 4Cs
At Forevermark, we go beyond the standard 4Cs, individually selecting diamonds against additional rigid criteria to ensure that only the most beautiful diamonds can become Forevermark. Scroll down to learn more.
FOREVERMARK GOES BEYOND THE STANDARD 4CS TO INDIVIDUALLY SELECT ONLY THE MOST BEAUTIFUL DIAMONDS
While all grading reports assess diamond for colour, clarity, cut and carat weight (the standard 4Cs), Forevermark individually selects diamonds against additional rigid criteria to ensure that only the most beautiful diamonds become Forevermark.
This assurance comes from Forevermark's exacting selection process that is so rigorous, less than 1% of the world's diamonds can become Forevermark.
A standard grading report only tells part of a diamond’s story as the 4Cs are only four of the many characteristics of a diamond.
In fact, since every diamond is as unique as a snowflake, even two diamonds with the same 4Cs grade may not be the same and therefore not equally beautiful.
Pursuit of Absolute Beauty
Forevermark considers a number of different additional criteria when selecting diamonds to ensure that the only diamonds we choose are truly beautiful.
The Pursuit of Absolute Beauty Film
The Standard 4Cs
Diamond grading is an assessment of the 4Cs. Each of the 4Cs describes one of a diamond’s core characteristics—its cut, colour, clarity and carat weight. The 4Cs play a role in determining a diamond’s value. However, there is much more to a diamond's value – and beauty – than just these four traits.